With 20 years of experience in the banking sector under his belt, Éric Nizou has been closely following this trend. He launched Atout Prêt Conseil, a credit brokerage firm that has met with overwhelming success thanks to its excellent local service and high number of repeat customers. The business is taking off, the team is growing with the arrival of new staff and, gradually, Atout Prêt Conseil is covering greater areas. It became essential for APC to have a truly professional website that would be an additional communication tool. For this, Atout Prêt Conseil turned to DMDC.
In 10 years, the number of credit brokers has increased significantly. To ensure a good search engine placement, the DMDC team had to tackle the site’s structure in depth. A page was dedicated to each geographical area to allow the client to quickly visualize the cities covered, but also to get a better ranking on specific search engine queries. The keywords to be included in the text were carefully selected for optimum results.
The site is clearly divided into two distinct categories to highlight the services Atout Prêt Conseil offers: Professional or Individual. The key points are placed in a red frame so that visitors can instantly identify the services offered by the team of brokers. Contact details are visible on every page to make it easy to get in touch. A slideshow highlights the logos of partner banks to assert APC’s professionalism.
DMDC kept the existing graphics (of brochures, stationary), but adapted the colours to the new Atout Prêt Conseil website.The colours of the category blocks are consistent with those of the logo.The emphasis is placed on the presentation of editorial content rather than visuals. It is first and foremost an informative site that should clearly present the firm’s activity, regulations and legislative frameworks.
Atout Prêt Conseil ended up with a communication tool worthy of its ambitions. As soon as the new website was launched, it got a first page listing on Google for keyword searches.The scalable and fully editable website (text, photos…) has become an asset in a ultra competitive and regulated sector.